A bridge between Rio and the mountains

Up the Mountain is an editorial and curatorial portal created to connect international travelers visiting Rio de Janeiro with the mountain region of the state — especially Petrópolis and its surrounding landscapes.

Many visitors come to Rio for the beaches, music and the energy of the city.
Few realize that, just beyond the coastline, another world exists.

Within little more than an hour, the scenery begins to change.

The air becomes cooler.
The forests grow denser.
The pace softens.

Historic streets, mountain viewpoints, scenic hikes, craft breweries and countryside houses reveal a different side of Brazil — one that blends nature, culture and time.

Up the Mountain exists to reveal this proximity and make the transition simple.

Not as a traditional travel agency,
but as a trusted guide to the Serra.